Source: Hubspot 2
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Facebook tends to be a very challenging platform for marketers. Think about how competitive the Facebook News Feed is. You’re not only competing against other ads for the user’s attention, you’re also competing against the user’s friends and family. Essentially, for your ads to be effective, users have to find them as interesting as…
Reason #1 – Consumers & Trust A recent report from Nielsen research reveals that many consumers do not trust traditional forms of advertising. Ads on TV, radio, billboards, and in newspapers all received less than a 50% rating as an indicator of consumer trust. By contrast, non-traditional advertising strategies like word of mouth marketing and…
With Google announcing their new algorithm, heavily weighted around Mobile friendliness, many small businesses are stressed. What if you don’t have the time or money right now to re-do your website? Or worse, what if you don’t even know whether your site is mobile friendly or not? This discussion came up yesterday with…
When you are researching product and services online, do you ever notice how quickly you dismiss some websites because you don’t feel they will deliver? What about your website? Will your potential customers run away in fear? Have a look at this list of website trust factors. If they make you squirm when you see…
Overlooking It Could Cost You Up To $10 Million in Fines If you are a Canadian business owner or marketer, I sincerely hope you will take some time to read this article – especially if you are not fully aware of the impact that this new legislation will have on your electronic communications. The Canadian…
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