Category Archive for: google +

Google’s Hummingbird Update Takes Content Marketing to a New Level

Google loves its animals and now it has launched one of its newest changes to its Search Engine algorithms – The Hummingbird Update. I like the way Dan Sullivan of SearchEngineLand used the analogy of Google being like a car and Hummingbird being like a whole new engine, even though some of the other parts…

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Long-term and Short-term Link Building Strategies

by Megan Webb-Morgan   Link building is a powerful SEO tool; through various tactics you can boost your search engine rankings and niche authority. Along with standard online marketing practices, such as good web design and social engagement, you can increase your page rank and gain a much broader fan base.   When links to…

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Google Plus and Google+

Early adaptors are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.”   If you think “Why? It’s less than a month old. How big can it be?”   You need to know that in…

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Content Marketing

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this…

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Social Media Marketing

The key with social media is a bit like your holidays vs. work days. A nice balance can make a world of difference. Too much will keep you hiding behind a computer and too little – well chances are you won’t know what you are missing out on!   As a marketer, I find this…

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