Category Archive for: ideal client

What Successful Brands Have In Common (it might not be what you think)

Last week I was attending the Cult Gathering at the stunning Fairmont Banff Springs in the Rocky Mountains that I’m so very proud to call my backyard. Cult brought together some of North America’s top brands to talk about what has made them so successful. From an energy drink that broke 3 world records with…

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Can Facebook Really Help Your Business?

Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social Media Channel. Am I surprised? No. You might be asking why. If so, check out these interesting stats:   No…

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Branding For The Small Business

Posted by Cidnee on Jul 11, 2013 11:31:00 AM Find me on: Is branding really important? Cidnee will share some marketing insights on the importance differentiation makes to small business success.   Topics: customer experience, Service Based, rebranding, Professional Services, ideal client, Strategies for Success, Cidnee Stephen, Duct Tape Marketing, Small Business Marketing, marketing portfolio,…

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Where's Your Wow

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.…

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Achieving Success

Let’s face it, at some point in our businesses we are faced with at least one insurmountable obstacle – one that challenges our passion, taps out our resources, and pulls us far, far out of our comfort zone. Many business owners give up at this point, wave the white flag on entrepreneurship and return to…

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Inbound and Outbound Marketing

Which activities do you find you focus on the most? Column A Direct Mail Email Advertising (online & off) Tradeshows Networking Telemarketing   Column B Facebook Blogging Search Engine Optimization LinkedIn Twitter Constant updates to your website If you chose Column A, congratulations you are a control freak. You ight be exhausted and stretched monetarily,…

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Branding and Personality

Sometimes we get so caught up in following the rules with marketing that we forget its entertainment value. However, with marketing becoming more community based than ever (thanks to the onslaught of social media channels), you ‘gotta’ inject some personality or you are going to have a much tougher time engaging your prospects.   Without…

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Marketing Effectiveness

If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game. I always think about it when I recall an old Faberge Shampoo commercial where a women “tells 2 friends and they tell 2 friends and so on…

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5 ways to lose a prospect

If you’ve been around long enough, you may recall an old song called “50 Ways to a Lose a Lover”. Well here are 5 guaranteed ways to lose a prospect. SPAM them – Entering their information into an automated drip campaign or calling them relentlessly. Today that might even include SMS and automated calls. No…

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Your Online Listening Post

Leveraging RSS Feeds and Your Google Reader This post may be short, but it’s very, very sweet in terms of its power and simplicity.   I was having a conversation with another marketer about the most common question we get asked lately. The question is, “what is the ROI for Social Media?” Face it. You…

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