Category Archive for: Advertising & Promotions

Are You Wasting Your Marketing Dollars?

No matter what size of company you are, your marketing budget is likely never as high as you would like it to be. It is this precious commodity; your investment into your own company stock. You need it to perform. You need it to help grow your company. The question is, are you using it…

Read More →

What Successful Brands Have In Common (it might not be what you think)

Last week I was attending the Cult Gathering at the stunning Fairmont Banff Springs in the Rocky Mountains that I’m so very proud to call my backyard. Cult brought together some of North America’s top brands to talk about what has made them so successful. From an energy drink that broke 3 world records with…

Read More →

Can Facebook Really Help Your Business?

Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social Media Channel. Am I surprised? No. You might be asking why. If so, check out these interesting stats:   No…

Read More →

Direct Mail As a Small Business Marketing Tactic

Posted by Cidnee on Jun 13, 2013 1:23:00 PM Find me on: Does direct mail still work effectively in today’s marketplace? It can, but Cidnee will share with you a few pointers you need to consider to make this small business marketing tactic one of your Strategies for Success.   Source: Hubspot 2

Help us help you!

Intuit is running a contest where they are granting small businesses $5000 to do something cool in their business – check it out for your own business here!   We have currently posted our wish as the grant would help us develop some software for small businesses that create strong marketing plans easily and affordably.…

Read More →

Where's Your Wow

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.…

Read More →

Speaking for Leads

I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing.   It’s always better to SHOW your audience…

Read More →

Marketing Ideas for the Holiday Season

Sometimes we become so used to doing business a certain way that we miss obvious opportunities that could have such a tremendous impact on our company. With the holiday season quickly approaching, are there creative ways you can take advantage of the excitement and spirit of giving that come this time of year? Great Customer…

Read More →

Advertising IQ

Answer True or False and then check your answer below. Your ad needs to be large to generate a good response. Use a lot of “white” space because people will not read crammed copy. Ads with black text on a light background get a better response than white text on a black or coloured background.…

Read More →

Business Card Marketing

Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still working on that same box of business cards that you printed 3 years ago!   Business cards can be a…

Read More →

Back to Top