A recent report from Nielsen research reveals that many consumers do not trust traditional forms of advertising. Ads on TV, radio, billboards, and in newspapers all received less than a 50% rating as an indicator of consumer trust. By contrast, non-traditional advertising strategies like word of mouth marketing and official websites are trusted the majority of the time. This study reveals how savvy the modern consumer has become in regards to advertising.
Reason #2 – Cost of Non–Traditional Marketing
Do you need to do both traditional & non-traditional marketing? No—you need to do what is most effective for your business. This means…
- Choosing the medium that is cheaper.
- Picking a strategy that has better reach.
- Using a platform that gives you tangible, almost direct, response.
All of these can be easily accomplished by digital marketing techniques. But depending on what your business actually needs, and who you are trying to attract you might need to get digital and traditional marketing work together for your brand? For instance, if you want to reach out to Traditionalists (those born between the 1920s to the mid 1940s) and Baby Boomers (born in the late 1940s to mid 1960s), you might want to consider that these generations might appreciate a combination of digital and traditional efforts. On the other hand, if you want to speak to Millennials (those born in the 1980s to the 1990s) and members of Generation Z (those born in 2000 to today), it might be best to focus all your efforts on forms of media that they are most comfortable with such as video, blogs, email and mobile initiatives.
Source: Hubspot 2