Category Archive for: newsletters

Can Facebook Really Help Your Business?

Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social Media Channel. Am I surprised? No. You might be asking why. If so, check out these interesting stats:   No…

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My Mom Is Twitter Offline

  If you are still trying to wrap your head around Twitter, maybe the following will help.   I often say that if you want to understand Twitter think about that person in your life that is the communicator extraordinaire. For me that’s my Mom….she tweets she just doesn’t do it on a computer.  …

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Inbound and Outbound Marketing

Which activities do you find you focus on the most? Column A Direct Mail Email Advertising (online & off) Tradeshows Networking Telemarketing   Column B Facebook Blogging Search Engine Optimization LinkedIn Twitter Constant updates to your website If you chose Column A, congratulations you are a control freak. You ight be exhausted and stretched monetarily,…

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What Is A Prospect Looking For Online

I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which…

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Content Marketing

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this…

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Marketing Routine

Think about the last time you made a big change in the way you run your business or perhaps even in your personal life. It’s hard to adjust your day to day habits. Sometimes we are even at a loss where to start. The same tends to happen with our marketing. Perhaps you have worked…

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Places to Advertise

On your invoices and statements On your emails Association, Community and Corporation newsletters On the websites of strategic alliances Lunch rooms of corporations On the windshields of cars There are so many opportunities to promote your product and service for less money than you think. Think about the habits of your audience. Is there a…

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Content or Education Based Marketing

Educating Your Prospects Effortlessly Part of being able to run a successful marketing system is finding ways to automate your marketing processes. One very powerful area for automation is educating your prospects.   Educating prospects is a vital step that many small businesses struggle with.   Struggle #1 – Your ideal prospects don’t even know…

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Promotional Plan

Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.   Whenever we…

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