Category Archive for: Marketing Effectiveness

The Age of Ahhhhh-dvertising

Recently our pin below on Pinterest went a bit viral.  Sure it’s a cool use of negative space but I’m sure what made it so shareable was the small message by Fiat in the right hand corner.  Why?  Because when it comes to getting a response on social media these days it’s all about the…

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Marketing Effectiveness

If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game. I always think about it when I recall an old Faberge Shampoo commercial where a women “tells 2 friends and they tell 2 friends and so on…

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