Definition - A term coined by Strategies for Success founder Cidnee Stephen, Credibility Marketing, is a special blend of marketing strategy and marketing tactics geared towards companies that sell “TRUST.”
These companies typically include:
Travel, Tourism & Hospitality
Those Seeking Expert Status
These companies know that they have to demonstrate knowledge, likability and trustworthiness to grow their customer base.”
Marketing systems are developed using 3 main pillars:
content marketing (to develop expertise) and
to attract leads, build credibility and maximize ROI.
What are you trying to accomplish? What makes you different? What is your budget? Who are you targeting? What are the prospects’ key motivators to act?
What content and graphics need to be created? Do you need to set up 3rd party applications or promotional channels? What keywords should you be targeting? Do you need calls to action/landing pages?
How will leads know about you? What promotional channels will work best? What is the best mix for dollars spent? What are the best website pages to send leads to? How do you track channels?
How do you turn leads into sales? What is your follow up strategy? Do you need payment channels? What’s the next step for a new customer? How do you track conversions and ROI?
Talent, Hardwork & Passion are why our clients love us.
Cidnee Stephen is a high energy and accomplished marketer, speaker, writer and consultant. She started her marketing career over 20 years ago working for blue chip companies in both Canada and Europe, consistently breaking records for sales during her tenure. She started her marketing company Strategies for Success in 1999 when she realized there was very little support for businesses that are service or technology based.
In 2004, Cidnee was selected by one of North America’s top thought leaders in the area of small business marketing, John Jantsch of Duct Tape Marketing, as one of his founding Authorized Consultants in North America. Today she remains one of John’s leading consultants world-wide and has spent a portion of her time training new consultants on the principles of Duct Tape Marketing and how to run a successful marketing their practice. In fact, because or her passion and commitment to the network, John has acknowledged her in his book The Referral Engine.
Besides being a sought after marketing speaker, she also publishes the popular marketing ezine and Blog called the “Marketing Excelerator” and guest blogs for BPlans, Constant Contact and of course the Duct Tape Marketing Consultant Network.
David Stephen is a creative Web Developer who has a strong work ethic and a desire to bring people what they want online. As far back as he can remember, he has had an extraordinary attraction to technology. He started using his first computer at around the age of 3, taught himself to surf the web before he could read, and has been keeping up to date with the latest technologies ever since. He decided to take SAIT’s Web Development program in 2012/2013 and graduated with honours. He became a big fan of developing WordPress websites and has been creating them ever since.
David has been working for Strategies for Success since 2013 to help develop and maintain their websites and websites for their clients. He loves finding the right functionality for the website, creating clean designs, and ensuring they will be both Google and user friendly.
To David - Traffic and Conversion are Key
Beyond just website creation, David has helped out with a Serva project which allows computers to bootload an operating system from the server instead of installing each computer with a disc. He has also worked with KML code which is used to program Google applications.
In David’s spare time he enjoys skiing, golfing, traveling, gaming, and researching new technologies.
Katy Spring loves all things communication and all things digital. As a Bachelor of Communication graduate from Simon Fraser University, she has both the book smarts and street smarts that make her a well-rounded package for content creation. She has been helping companies with their social media over the past two years and has also worked as an editorial intern for an international online magazine.
Katy is responsible for our client’s social media channels, newsletters and online advertising. She focuses on increasing engagement, consistent branding and adding personality to the company’s voice. Katy believes transparency, reliability and consistency are key to effectively branding a company on any and all digital platforms.
Katy’s mantra is “keepin’ it real.” She is a genius at finding the right voice for a company.
To Katy – Companies need to turn their digital channels into an engaging conversation that expresses their passion.
Her creative mind helps bring new ideas to the table and allows the client’s brand to stand out from the pack. Don’t expect the same, mundane content that’ll you find just anywhere on the web, with Katy, the possibilities are endless.
In her spare time, Katy enjoys cooking, fashion, exploring local shops and restaurants, camping and travelling the globe.
Having pretty much grown up on a microphone (she started in Elementary school), Cidnee loves to inspire business owners and marketing professionals to embrace the sometimes daunting challenge of embracing today’s marketing strategies and tactics.
With over 20 years of marketing experience there is very little she can’t talk about and she strives to always make the talk relevant to her audience.
Our services are delivered by a team with >25 years of experience who are passionate about developing business.
This blog is dedicated to the passionate business owner and marketing professional that is eager to learn more about practical ways to improve their bottom line
How to Build Trust & Credibility Online
Marketing Tools,Tips & Tactics
Ways to Build a Better Marketing System