What is Credibility Marketing?

Definition - A term coined by Strategies for Success founder Cidnee Stephen, Credibility Marketing, is a special blend of marketing strategy and marketing tactics geared towards companies that sell “TRUST.” These companies typically include:

Technology firms
Service-Based Businesses
Travel, Tourism & Hospitality
Those Seeking Expert Status

These companies know that they have to demonstrate knowledge, likability and trustworthiness to grow their customer base.”

Marketing systems are developed using 3 main pillars:
online marketing,
content marketing
(to develop expertise) and
referral marketing
to attract leads, build credibility and maximize ROI.

Solution providers for:

ClientClient   Client
Strategies for Success is proud to be a Calgary, Alberta solution provider for Hubspot – an inbound marketing system, Duct Tape Marketing – a small business marketing specialist  and Constant Contact – a leading email marketing system.  If you use these solutions already or are looking to add them, we will happily assist you.

What Do We Do?



What are you trying to accomplish? What makes you different? What is your budget? Who are you targeting? What are the prospects’ key motivators to act?


What content and graphics need to be created? Do you need to set up 3rd party applications or promotional channels? What keywords should you be targeting? Do you need calls to action/landing pages?


How will leads know about you? What promotional channels will work best? What is the best mix for dollars spent? What are the best website pages to send leads to? How do you track channels?


How do you turn leads into sales? What is your follow up strategy? Do you need payment channels? What’s the next step for a new customer? How do you track conversions and ROI?

How about Some Fun Facts about our agency?

Greater than
Years in Business
Reached through workshops and speaking engagements
Client's Average Annual Increase in Sales in 1st Year

Free Marketing eBooks

Click the eBooks below to download

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Sometimes what we do, just isn’t that exciting

— Cidnee Stephen —

Our Team

Talent, Hardwork & Passion are why our clients love us.

Who are we?

Meet the team that will build your dream

photos courtesy of Totem Photography
Cidnee Stephen


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Cidnee Stephen

David Stephen

Web Developer

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David Stephen

Katy Spring

Digital Marketing Coordinator

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Katy Spring



Cidnee is a sought after marketing speaker on marketing strategy, online marketing, referral marketing and content marketing.Her style is very warm, fun, informative and simple to digest. She has spoken at a myriad of conferences, symposiums, trade and association gatherings, municipal events, and of course marketing conferences.

Having pretty much grown up on a microphone (she started in Elementary school), Cidnee loves to inspire business owners and marketing professionals to embrace the sometimes daunting challenge of embracing today’s marketing strategies and tactics.


With over 20 years of marketing experience there is very little she can’t talk about and she strives to always make the talk relevant to her audience.


Download Cidnee’s Marketing Speaker Kit

Our Services

Our services are delivered by a team with >25 years of experience who are passionate about developing business.

Click here for Plans & Pricing

Strategy defines your ideal client, your positioning in the marketplace and the creative direction you want to take with content and promotions.

What we offer
  • Defining Your Target Market
  • Outlining Buying Patterns
  • Fine Tuning Your Unique Market Position
  • Designing Your Content Grid

Turn your ideas into reality.  A powerful marketing system requires the perfect mix of digital components and compelling content

What we offer
  • Social Media Support
  • Website Revisions
  • Content Creation
  • Integration of Online Components

Somehow your target market needs to know you exist.  Lead generation needs to find the perfect balance between effectiveness and budget.

What we offer
  • Online Advertising
  • Search Engine Optimization
  • Social Media Engagement
  • Content Promotion

Getting leads to find you and like you is one thing.  Getting them to buy from you requires a strong understanding of what they need and then providing them with the right info at the right time.

What we offer
  • Inbound Selling Systems
  • Lead Nurturing
  • Monthly Analysis
  • Experience

Are you ready to start a conversation?

Get in Touch

  • We never would have been able to replicate the same results on our own

    — Paula Cook, Fox Wealth Management —
  • I have been using Strategies for Success for over 3 years. If I didn’t have them, it would have taken me double the time to get me where I am today.

    — Kathleen Maiman, The Love of Attraction —
  • Strategies for Success’ approach was both well organized and methodical. It was exactly what I needed to make a change that was sustainable for me.

    — Jodi MacDonald, Keystone Labs —
  • Working with Strategies for Success has been a great experience. They are very attentive, skilled, and adaptable while work with out corporate goals, timelines, and budgets.

    — Cheque Print Solutions —


Some case studies & testimonials so you know we're "legit."



300, 5 Richard Way SW, Calgary, AB, Canada


Marketing Blog

Marketing the Intangible

Marketing Tips for Service Based and Technology Firms

This blog is dedicated to the passionate business owner and marketing professional that is eager to learn more about practical ways to improve their bottom line

Topics Include:

How to Build Trust & Credibility Online

Marketing Tools,Tips & Tactics

Ways to Build a Better Marketing System

Check out our blog!


We'd really love to hear from you so why not drop us an email or heck, you could even give us a call at 403-212-0099 or toll free at 1-855-514-3066.


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