Category Archive for: Service Based

Google’s Hummingbird Update Takes Content Marketing to a New Level

Google loves its animals and now it has launched one of its newest changes to its Search Engine algorithms – The Hummingbird Update. I like the way Dan Sullivan of SearchEngineLand used the analogy of Google being like a car and Hummingbird being like a whole new engine, even though some of the other parts…

Read More →

Branding For The Small Business

Posted by Cidnee on Jul 11, 2013 11:31:00 AM Find me on: Is branding really important? Cidnee will share some marketing insights on the importance differentiation makes to small business success.   Topics: customer experience, Service Based, rebranding, Professional Services, ideal client, Strategies for Success, Cidnee Stephen, Duct Tape Marketing, Small Business Marketing, marketing portfolio,…

Read More →

The Power of Solution-Based Strategies

As small business owners, we tend to avoid a deep dive into strategy at the best of times. Face it, we are usually too busy fighting the day to day fires, keeping up with communications, and managing the finances. Yet the time always comes when we need to put down the fire extinguisher long enough…

Read More →

Where's Your Wow

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.…

Read More →

Timelines for Business Pages

It’s been fun transitioning over to Timelines for Business Pages. Wow does this give you much, much more functionality.   4 quick steps 1. Add a cover image – 851x315px – there is a free site a bit glitchy but it can help you design one in a few minutes – www.timelinecoverbanner.com. NOTE: You can’t…

Read More →

Speaking for Leads

I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing.   It’s always better to SHOW your audience…

Read More →

Differentiation and Positioning

The other night, I was out at my favorite Sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll.   Being the marketer I am, I couldn’t help but notice as the little boats floated around with various dishes, that others…

Read More →

Google Plus and Google+

Early adaptors are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.”   If you think “Why? It’s less than a month old. How big can it be?”   You need to know that in…

Read More →

Achieving Success

Let’s face it, at some point in our businesses we are faced with at least one insurmountable obstacle – one that challenges our passion, taps out our resources, and pulls us far, far out of our comfort zone. Many business owners give up at this point, wave the white flag on entrepreneurship and return to…

Read More →

Marketing ROI

One way you can track results is through the use of different telephone numbers. I came across a great company called Got vMail. Not only can it help you track marketing initiatives, but it is a great way to have a “big business” phone system on a “small business” price (starts at $9.95/month). Here are…

Read More →

Back to Top