Category Archive for: Service Based

Small Business Marketing Plan

It’s funny. When we start a business most of us have dreams of becoming #1 in our industry and taking the world by storm.   Then as the months and years go by our focus becomes first on survival and then on sustainable growth.   As we grow, we might add some different service or…

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Creating a Promotional Plan

So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.   We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If…

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Places to Advertise

On your invoices and statements On your emails Association, Community and Corporation newsletters On the websites of strategic alliances Lunch rooms of corporations On the windshields of cars There are so many opportunities to promote your product and service for less money than you think. Think about the habits of your audience. Is there a…

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Planning for the Peak Season

Are You Winding Down or Heating Up?   Is the fall a peak season for you? If so, what are you doing now to maximize your results?   Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our…

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Content or Education Based Marketing

Educating Your Prospects Effortlessly Part of being able to run a successful marketing system is finding ways to automate your marketing processes. One very powerful area for automation is educating your prospects.   Educating prospects is a vital step that many small businesses struggle with.   Struggle #1 – Your ideal prospects don’t even know…

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Social Bookmarking for Business

Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful. It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I must admit – it definitely has taken me…

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Customer Follow Up

I admit it. I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit. No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency. It drives me crazy when one goes left, one…

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Twitter for Business

What makes social networking so exciting right now is that “the book” is still being written. What I mean by that, is that people are finding a multitude of ways to use tools like Facebook, LinkedIn Twitter to promote themselves and their businesses. Are they producing the intended results? In many cases, the answer appears…

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Converting Online Leads to Offline Sales

If you were to look at the biggest marketing trend in 2010, most would say it was the year of “Social Media”. Small and mid-sized businesses were joining the ranks of large corporations on Facebook, Linked In, You Tube and Twitter, trying desperately to figure out how to use these tools to market their products…

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Tradeshow Marketing 2

Trade shows can be a large investment for a company. Once you have added in all the costs of the space, the booth, the promotional material, and the staff, you need to ensure you receive a strong Marketing ROI (return on investment). Trade Show Marketing Part 1 dealt with determining the right shows to be…

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