I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which…
Category Archive for: Social Media & Online Marketing
If you had to choose a business, which would it be – the most stunning store in the middle of nowhere or a hot dog stand in Central Park, New York? I hope you said the hot dog stand. It has a much larger chance for success even though it may not have cost a…
I remember two years ago listening to a web expert predict that eventually websites would be allvideo instead of print. While it hasn’t quite reached that extreme, it’s hard to ignore the impact videos and YouTube are having as a marketing tool. As a small business owner, you may want to take a close look…
Leveraging RSS Feeds and Your Google Reader This post may be short, but it’s very, very sweet in terms of its power and simplicity. I was having a conversation with another marketer about the most common question we get asked lately. The question is, “what is the ROI for Social Media?” Face it. You…
What’s your “We” Score? One of my fellow Duct Tape Marketing peers introduced me to a very cool tool I’m going to share with you today. It’s called your We-We Calculator and it fascinates me for two reasons. It is a terrific and creative example of a lead generation tool. It shows you how customer-focused…
I had the opportunity to listen and speak with David Meerman Scott through a private telephone session he hosted for Duct Tape Marketing Coaches on the New Rules of Marketing and PR. Below, I have summarized some key points which may give you a fresh perspective on how to enhance your credibility online. The old…
Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful. It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I must admit – it definitely has taken me…
If you were to look at the biggest marketing trend in 2010, most would say it was the year of “Social Media”. Small and mid-sized businesses were joining the ranks of large corporations on Facebook, Linked In, You Tube and Twitter, trying desperately to figure out how to use these tools to market their products…
Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert? Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. I should be up on that stage!” Well you’re right.…
