Once you have a good long list use search engine databases to refine it and see what people have actually searched for when looking for similar sites. If you have money to spend buy Wordtracker. Otherwise use Overture’s free keyword suggestion tool.
Remember the more common the keywords the more expensive it will be to get to the first page. To help reduce costs, add a geographic term or extra common phrases. For instance if your market is in Calgary, then add that word to your phrase.
2. Insert Keywords Within the Title Tag – The title tag is located right at the top of your document. Have a look at your website in your browser. Have a look at the bar ABOVE where you typed the web address. The keywords that are in here hold a lot of weight with the search engines. Hopefully your Title Tag doesn’t say Welcome!
3. Use Keywords as Anchor Text – In other words use the same keywords on a page’s Title Tags to link to this page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
4. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page. Adding the exact same text for your main header on the page will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Search Engine Robots like this too because now there is a relation between the title of your page and the headline.
5. Sprinkle your keywords throughout your article. The most important keywords can be bolded or coloured in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
6. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
7. Submit to the search engines yourself or get your web developer to do it. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
8. Have links back to your site from high traffic site – The more INBOUND links there are pointing to your web site from other relevant, related and complementary web sites, the better. If you are listed in directories, try to add your website address wherever possible.
Source: Hubspot 2
