Now that the New Year is upon us, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. With the changes to Google’s new Hummingbird algorithm settling in, companies need to look at a fresh new approach to their…
Category Archive for: Social Media & Online Marketing
Google loves its animals and now it has launched one of its newest changes to its Search Engine algorithms – The Hummingbird Update. I like the way Dan Sullivan of SearchEngineLand used the analogy of Google being like a car and Hummingbird being like a whole new engine, even though some of the other parts…
It seems like 2012 was the year of Social Media. Not only did we have even more new players, but there appeared to be more pressure than ever for businesses to get on the bandwagon of posting and tweeting to their market. And just when it seemed the business owner managed to get his…
by Megan Webb-Morgan Link building is a powerful SEO tool; through various tactics you can boost your search engine rankings and niche authority. Along with standard online marketing practices, such as good web design and social engagement, you can increase your page rank and gain a much broader fan base. When links to…
If you are still trying to wrap your head around Twitter, maybe the following will help. I often say that if you want to understand Twitter think about that person in your life that is the communicator extraordinaire. For me that’s my Mom….she tweets she just doesn’t do it on a computer. …
It’s been fun transitioning over to Timelines for Business Pages. Wow does this give you much, much more functionality. 4 quick steps 1. Add a cover image – 851x315px – there is a free site a bit glitchy but it can help you design one in a few minutes – www.timelinecoverbanner.com. NOTE: You can’t…
Early adaptors are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.” If you think “Why? It’s less than a month old. How big can it be?” You need to know that in…
I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base. This isn’t because they are in ineffective,…
