Category Archive for: Marketing Strategy

Timelines for Business Pages

It’s been fun transitioning over to Timelines for Business Pages. Wow does this give you much, much more functionality.   4 quick steps 1. Add a cover image – 851x315px – there is a free site a bit glitchy but it can help you design one in a few minutes – www.timelinecoverbanner.com. NOTE: You can’t…

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Differentiation and Positioning

The other night, I was out at my favorite Sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll.   Being the marketer I am, I couldn’t help but notice as the little boats floated around with various dishes, that others…

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Google Plus and Google+

Early adaptors are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.”   If you think “Why? It’s less than a month old. How big can it be?”   You need to know that in…

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Achieving Success

Let’s face it, at some point in our businesses we are faced with at least one insurmountable obstacle – one that challenges our passion, taps out our resources, and pulls us far, far out of our comfort zone. Many business owners give up at this point, wave the white flag on entrepreneurship and return to…

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Marketing ROI

One way you can track results is through the use of different telephone numbers. I came across a great company called Got vMail. Not only can it help you track marketing initiatives, but it is a great way to have a “big business” phone system on a “small business” price (starts at $9.95/month). Here are…

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Inbound and Outbound Marketing

Which activities do you find you focus on the most? Column A Direct Mail Email Advertising (online & off) Tradeshows Networking Telemarketing   Column B Facebook Blogging Search Engine Optimization LinkedIn Twitter Constant updates to your website If you chose Column A, congratulations you are a control freak. You ight be exhausted and stretched monetarily,…

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Getting It Done

I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base. This isn’t because they are in ineffective,…

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Branding and Personality

Sometimes we get so caught up in following the rules with marketing that we forget its entertainment value. However, with marketing becoming more community based than ever (thanks to the onslaught of social media channels), you ‘gotta’ inject some personality or you are going to have a much tougher time engaging your prospects.   Without…

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Content Marketing

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this…

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Marketing Effectiveness

If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game. I always think about it when I recall an old Faberge Shampoo commercial where a women “tells 2 friends and they tell 2 friends and so on…

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