Category Archive for: facebook

Can Facebook Really Help Your Business?

Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social Media Channel. Am I surprised? No. You might be asking why. If so, check out these interesting stats:   No…

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The #1 Secret to Successful Social Media

It seems like 2012 was the year of Social Media. Not only did we have even more new players, but there appeared to be more pressure than ever for businesses to get on the bandwagon of posting and tweeting to their market.   And just when it seemed the business owner managed to get his…

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Timelines for Business Pages

It’s been fun transitioning over to Timelines for Business Pages. Wow does this give you much, much more functionality.   4 quick steps 1. Add a cover image – 851x315px – there is a free site a bit glitchy but it can help you design one in a few minutes – www.timelinecoverbanner.com. NOTE: You can’t…

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Google Plus and Google+

Early adaptors are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.”   If you think “Why? It’s less than a month old. How big can it be?”   You need to know that in…

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Content Marketing

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this…

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Your Online Listening Post

Leveraging RSS Feeds and Your Google Reader This post may be short, but it’s very, very sweet in terms of its power and simplicity.   I was having a conversation with another marketer about the most common question we get asked lately. The question is, “what is the ROI for Social Media?” Face it. You…

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Marketing Routine

Think about the last time you made a big change in the way you run your business or perhaps even in your personal life. It’s hard to adjust your day to day habits. Sometimes we are even at a loss where to start. The same tends to happen with our marketing. Perhaps you have worked…

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Expert Failure

I’ve had an interesting couple of weeks thanks to two very interesting events I wasable to attend. Firstly, I had the absolute pleasure to hear Malcolm Gladwell speak last week. He was talking about a concept he calls “Expert Failure.” He was suggesting that once you feel you havemastered your area of expertise, you stop…

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Social Bookmarking for Business

Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful. It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I must admit – it definitely has taken me…

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Twitter for Business

What makes social networking so exciting right now is that “the book” is still being written. What I mean by that, is that people are finding a multitude of ways to use tools like Facebook, LinkedIn Twitter to promote themselves and their businesses. Are they producing the intended results? In many cases, the answer appears…

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