Trade shows can be a large investment for a company. Once you have added in all the costs of the space, the booth, the promotional material, and the staff, you need to ensure you receive a strong Marketing ROI (return on investment). Trade Show Marketing Part 1 dealt with determining the right shows to be…
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Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert? Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. I should be up on that stage!” Well you’re right.…
