Category Archive for: Referral Marketing

Content or Education Based Marketing
Article Library, attracting clients, attracting prospects, business cards, capture leads, Cidnee Stephen, Duct Tape Marketing, educating prospects, ideal client, Marketing Strategy, newsletters, Online Marketing, product dump, Professional Services, promotional plan, Referral Marketing, Service Based, Small Business Marketing, Strategies for Success, 02 Jul, 2011 0

Educating Your Prospects Effortlessly Part of being able to run a successful marketing system is finding ways to automate your marketing processes. One very powerful area for automation is educating your prospects.   Educating prospects is a vital step that many small businesses struggle with.   Struggle #1 – Your ideal prospects don’t even know…

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Company Story
All Marketers Are Liars, Article Library, brand, Cidnee Stephen, company story, Duct Tape Marketing, logos, Marketing Strategy, Online Marketing, Professional Services, rebranding, Referral Marketing, Seth Godin, Small Business Marketing, Strategies for Success, 19 Jun, 2011 0

Think about the last time you and a friend raved about a product or a service. Did you talk about the company’s motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you…

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Promotional Plan
ad campaign, ad strategy, ad tips, ads, advertising campaign, advertising ideas, Article Library, blogging, capture leads, Cidnee Stephen, Duct Tape Marketing, facebook, ideal client, marketing budget, marketing ideas, marketing portfolio, Marketing Strategy, marketing tools, newsletters, online advertising, Online Marketing, printing, Professional Services, promotional plan, public speaking, Radio advertising, Referral Marketing, referral strategies, Service Based, Small Business Marketing, small business marketing system, Social Media, Strategies for Success, tradeshow, tradeshow marketing, webinar, Yellow Pages, 29 May, 2011 0

Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.   Whenever we…

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Creating Powerful Promotional Material
Advertising & Promotions, advertising ideas, Article Library, brand, business card ideas, business card marketing, business cards, capture leads, Cidnee Stephen, Duct Tape Marketing, graphic design, ideal client, istockphotos, logos, marketing budget, marketing ideas, marketing portfolio, printing, Professional Services, promotional plan, Referral Marketing, Service Based, Small Business Marketing, Social Media, Strategies for Success, 24 May, 2011 0

Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music). At the…

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Marketing on Facebook
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, competition, customer experience, Duct Tape Marketing, facebook, ideal client, marketing budget, Professional Services, Referral Marketing, Service Based, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 23 Mar, 2011 0

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business.   Of course to start with you will need…

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