On a recent trip to Boston, I was enjoying Quincy Market, when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer – you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What…
Category Archive for: promotional plan
Posted by Cidnee on Jul 11, 2013 11:31:00 AM Find me on: Is branding really important? Cidnee will share some marketing insights on the importance differentiation makes to small business success. Topics: customer experience, Service Based, rebranding, Professional Services, ideal client, Strategies for Success, Cidnee Stephen, Duct Tape Marketing, Small Business Marketing, marketing portfolio,…
One of the best ways I know to get something new done that really matters in your business is to give it the importance it deserves. There are few ways you can do this. The first is to understand the role it plays in your business and/or life. You may have come across…
I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which…
After giving a marketing presentation to a group of financial advisors, one of their very best in the country got up on stage and proceeded to lay out the key strategies he believed attributed to his success. “Know Your Profitable Client, Provide Exceptional Service, Always Follow Up,” he said. I sat there enjoying this live…
