I had the opportunity to listen and speak with David Meerman Scott through a private telephone session he hosted for Duct Tape Marketing Coaches on the New Rules of Marketing and PR. Below, I have summarized some key points which may give you a fresh perspective on how to enhance your credibility online. The old…
Category Archive for: Professional Services
Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still working on that same box of business cards that you printed 3 years ago! Business cards can be a…
Have you ever had a really good look at who’s actually referring you and been surprised to find it’s a handful of the same people over and over again, or Have you wondered why more of your customers or strategic partners aren’t referring you at all? Even though you might have a great product…
So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio. We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If…
On your invoices and statements On your emails Association, Community and Corporation newsletters On the websites of strategic alliances Lunch rooms of corporations On the windshields of cars There are so many opportunities to promote your product and service for less money than you think. Think about the habits of your audience. Is there a…
Are You Winding Down or Heating Up? Is the fall a peak season for you? If so, what are you doing now to maximize your results? Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our…
Educating Your Prospects Effortlessly Part of being able to run a successful marketing system is finding ways to automate your marketing processes. One very powerful area for automation is educating your prospects. Educating prospects is a vital step that many small businesses struggle with. Struggle #1 – Your ideal prospects don’t even know…
Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful. It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I must admit – it definitely has taken me…
Think about the last time you and a friend raved about a product or a service. Did you talk about the company’s motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you…
