I remember two years ago listening to a web expert predict that eventually websites would be allvideo instead of print. While it hasn’t quite reached that extreme, it’s hard to ignore the impact videos and YouTube are having as a marketing tool. As a small business owner, you may want to take a close look…
Category Archive for: Marketing Strategy
Leveraging RSS Feeds and Your Google Reader This post may be short, but it’s very, very sweet in terms of its power and simplicity. I was having a conversation with another marketer about the most common question we get asked lately. The question is, “what is the ROI for Social Media?” Face it. You…
After giving a marketing presentation to a group of financial advisors, one of their very best in the country got up on stage and proceeded to lay out the key strategies he believed attributed to his success. “Know Your Profitable Client, Provide Exceptional Service, Always Follow Up,” he said. I sat there enjoying this live…
Do you ever find yourself lacking creativity in your marketing? Let’s face it, it’s always easier to follow the leader, or the masses rather than come up with some form of originality. The great thing about mavericks such as Steve Jobs or Richard Branson, is that they show us what the power of creative thinking…
What’s your “We” Score? One of my fellow Duct Tape Marketing peers introduced me to a very cool tool I’m going to share with you today. It’s called your We-We Calculator and it fascinates me for two reasons. It is a terrific and creative example of a lead generation tool. It shows you how customer-focused…
As business owners and entrepreneurs we can be our own worst enemies. Firstly, we are overly passionate about what we do, and secondly we are highly critical about what we deliver in terms of our product or service. The first is dangerous because we can be so passionate that we just can’t understand WHY people…
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In…
I had the opportunity to listen and speak with David Meerman Scott through a private telephone session he hosted for Duct Tape Marketing Coaches on the New Rules of Marketing and PR. Below, I have summarized some key points which may give you a fresh perspective on how to enhance your credibility online. The old…
