Category Archive for: marketing portfolio

Branding For The Small Business
brand, branding ideas, capture leads, Cidnee Stephen, customer experience, Duct Tape Marketing, ideal client, marketing budget, marketing ideas, marketing portfolio, Marketing Strategy, Online Marketing, Professional Services, promotional plan, rebranding, Service Based, Small Business Marketing, Strategies for Success, 11 Jul, 2013 0

Posted by Cidnee on Jul 11, 2013 11:31:00 AM Find me on: Is branding really important? Cidnee will share some marketing insights on the importance differentiation makes to small business success.   Topics: customer experience, Service Based, rebranding, Professional Services, ideal client, Strategies for Success, Cidnee Stephen, Duct Tape Marketing, Small Business Marketing, marketing portfolio,…

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Inbound and Outbound Marketing
ad campaign, Article Library, capture leads, Cidnee Stephen, control freak, Duct Tape Marketing, ideal client, inbound marketing, logos, marketing ideas, marketing portfolio, Marketing Strategy, newsletters, Online Marketing, outbound marketing, printing, Professional Services, promotional plan, Radio advertising, Referral Marketing, Service Based, Small Business Marketing, Social Media, speaking tips, Strategies for Success, tradeshow, webinar, website, Yellow Pages, 27 Feb, 2012 0

Which activities do you find you focus on the most? Column A Direct Mail Email Advertising (online & off) Tradeshows Networking Telemarketing   Column B Facebook Blogging Search Engine Optimization LinkedIn Twitter Constant updates to your website If you chose Column A, congratulations you are a control freak. You ight be exhausted and stretched monetarily,…

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What Is A Prospect Looking For Online
capture leads, Cidnee Stephen, customer experience, Duct Tape Marketing, marketing ideas, marketing portfolio, newsletters, Online Marketing, Professional Services, promotional plan, Service Based, Small Business Marketing, Social Media, Social Media & Online Marketing, Strategies for Success, website, 18 Feb, 2012 0

I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which…

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Content Marketing
ad campaign, ad strategy, ad tips, advertising ideas, article, Article Library, blog post, blogging, capture leads, Cidnee Stephen, constant contact, content marketing, Duct Tape Marketing, ezine, ezine articles, facebook, google +, hootsuite, linkedin, marketing ideas, marketing portfolio, Marketing Strategy, Media, newsletter, newsletters, online article sites, Online Marketing, post, Professional Services, promotional plan, regional publications, Service Based, Small Business Marketing, Social Media, Strategies for Success, twitter, website, wordpress, 05 Feb, 2012 0

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this…

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Creating a Promotional Plan
Advertising & Promotions, Article Library, Cidnee Stephen, Duct Tape Marketing, marketing budget, marketing ideas, marketing portfolio, Professional Services, promotional plan, Service Based, Small Business Marketing, Strategies for Success, 09 Aug, 2011 0

So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.   We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If…

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Promotional Plan
ad campaign, ad strategy, ad tips, ads, advertising campaign, advertising ideas, Article Library, blogging, capture leads, Cidnee Stephen, Duct Tape Marketing, facebook, ideal client, marketing budget, marketing ideas, marketing portfolio, Marketing Strategy, marketing tools, newsletters, online advertising, Online Marketing, printing, Professional Services, promotional plan, public speaking, Radio advertising, Referral Marketing, referral strategies, Service Based, Small Business Marketing, small business marketing system, Social Media, Strategies for Success, tradeshow, tradeshow marketing, webinar, Yellow Pages, 29 May, 2011 0

Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.   Whenever we…

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Creating Powerful Promotional Material
Advertising & Promotions, advertising ideas, Article Library, brand, business card ideas, business card marketing, business cards, capture leads, Cidnee Stephen, Duct Tape Marketing, graphic design, ideal client, istockphotos, logos, marketing budget, marketing ideas, marketing portfolio, printing, Professional Services, promotional plan, Referral Marketing, Service Based, Small Business Marketing, Social Media, Strategies for Success, 24 May, 2011 0

Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music). At the…

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