Category Archive for: marketing budget

Creating Powerful Promotional Material
Advertising & Promotions, advertising ideas, Article Library, brand, business card ideas, business card marketing, business cards, capture leads, Cidnee Stephen, Duct Tape Marketing, graphic design, ideal client, istockphotos, logos, marketing budget, marketing ideas, marketing portfolio, printing, Professional Services, promotional plan, Referral Marketing, Service Based, Small Business Marketing, Social Media, Strategies for Success, 24 May, 2011 0

Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music). At the…

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Marketing Metrics
Article Library, capture leads, Cidnee Stephen, conversion, Duct Tape Marketing, marketing budget, Marketing Strategy, Professional Services, Service Based, Small Business Marketing, Strategies for Success, 04 May, 2011 0

Unless you have the DREAM Marketing budget, it’s vital that you make every penny count, yet the majority of businesses out there don’t really keep score.   It’s no wonder, if you have ever cracked a book on marketing metrics. Most are pretty dry and definitely written in “yawn-ese.” So, what should you be measuring…

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Ad Copy
ad campaign, ad copy, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, Duct Tape Marketing, ideal client, marketing budget, marketing ideas, Service Based, Small Business Marketing, Strategies for Success, 27 Apr, 2011 0

When I sit down with a business owner for the first time, I will always ask them what marketing activities they have tried to-date. Whether they explain them or show me samples, they will often feel that their marketing activities haven’t worked.   “We did trade shows, but that didn’t generate us one customer.” “We…

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Marketing on Facebook
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, competition, customer experience, Duct Tape Marketing, facebook, ideal client, marketing budget, Professional Services, Referral Marketing, Service Based, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 23 Mar, 2011 0

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business.   Of course to start with you will need…

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