Category Archive for: ideal client

Ad Copy
ad campaign, ad copy, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, Duct Tape Marketing, ideal client, marketing budget, marketing ideas, Service Based, Small Business Marketing, Strategies for Success, 27 Apr, 2011 0

When I sit down with a business owner for the first time, I will always ask them what marketing activities they have tried to-date. Whether they explain them or show me samples, they will often feel that their marketing activities haven’t worked.   “We did trade shows, but that didn’t generate us one customer.” “We…

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Tradeshow Marketing
Advertising & Promotions, Article Library, Cidnee Stephen, Duct Tape Marketing, ideal client, marketing ideas, Professional Services, Service Based, Small Business Marketing, Strategies for Success, tradeshow, tradeshow marketing, 04 Apr, 2011 0

Trade Shows are what I like to term a high investment marketing strategy. By this I mean they require a significant amount of money and time to execute. While pricing of the actual space may seem reasonable, once costs for display booths, signage, promotional material and manpower are tallied up – it is a pricier…

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Marketing on Facebook
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, competition, customer experience, Duct Tape Marketing, facebook, ideal client, marketing budget, Professional Services, Referral Marketing, Service Based, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 23 Mar, 2011 0

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business.   Of course to start with you will need…

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