When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In…
Category Archive for: ideal client
It’s funny. When we start a business most of us have dreams of becoming #1 in our industry and taking the world by storm. Then as the months and years go by our focus becomes first on survival and then on sustainable growth. As we grow, we might add some different service or…
Educating Your Prospects Effortlessly Part of being able to run a successful marketing system is finding ways to automate your marketing processes. One very powerful area for automation is educating your prospects. Educating prospects is a vital step that many small businesses struggle with. Struggle #1 – Your ideal prospects don’t even know…
Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful. It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I must admit – it definitely has taken me…
I admit it. I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit. No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency. It drives me crazy when one goes left, one…
Trade shows can be a large investment for a company. Once you have added in all the costs of the space, the booth, the promotional material, and the staff, you need to ensure you receive a strong Marketing ROI (return on investment). Trade Show Marketing Part 1 dealt with determining the right shows to be…
Marketing to a prospect is like dating, especially if your prospect is a “trysumer.” For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual. Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and…
Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music). At the…
