I had the opportunity to hear Richard Branson talk recently and love his approach to creating a strong brand. Richard has been immensely successful in carrying the “Virgin” name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)! At one…
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On your invoices and statements On your emails Association, Community and Corporation newsletters On the websites of strategic alliances Lunch rooms of corporations On the windshields of cars There are so many opportunities to promote your product and service for less money than you think. Think about the habits of your audience. Is there a…
Are You Winding Down or Heating Up? Is the fall a peak season for you? If so, what are you doing now to maximize your results? Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our…
Educating Your Prospects Effortlessly Part of being able to run a successful marketing system is finding ways to automate your marketing processes. One very powerful area for automation is educating your prospects. Educating prospects is a vital step that many small businesses struggle with. Struggle #1 – Your ideal prospects don’t even know…
Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful. It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business? Okay, I must admit – it definitely has taken me…
I admit it. I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit. No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency. It drives me crazy when one goes left, one…
Think about the last time you and a friend raved about a product or a service. Did you talk about the company’s motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you…
If you were to look at the biggest marketing trend in 2010, most would say it was the year of “Social Media”. Small and mid-sized businesses were joining the ranks of large corporations on Facebook, Linked In, You Tube and Twitter, trying desperately to figure out how to use these tools to market their products…
Trade shows can be a large investment for a company. Once you have added in all the costs of the space, the booth, the promotional material, and the staff, you need to ensure you receive a strong Marketing ROI (return on investment). Trade Show Marketing Part 1 dealt with determining the right shows to be…
