As business owners and entrepreneurs we can be our own worst enemies. Firstly, we are overly passionate about what we do, and secondly we are highly critical about what we deliver in terms of our product or service. The first is dangerous because we can be so passionate that we just can’t understand WHY people…
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When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In…
I had the opportunity to listen and speak with David Meerman Scott through a private telephone session he hosted for Duct Tape Marketing Coaches on the New Rules of Marketing and PR. Below, I have summarized some key points which may give you a fresh perspective on how to enhance your credibility online. The old…
Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still working on that same box of business cards that you printed 3 years ago! Business cards can be a…
Have you ever had a really good look at who’s actually referring you and been surprised to find it’s a handful of the same people over and over again, or Have you wondered why more of your customers or strategic partners aren’t referring you at all? Even though you might have a great product…
It’s funny. When we start a business most of us have dreams of becoming #1 in our industry and taking the world by storm. Then as the months and years go by our focus becomes first on survival and then on sustainable growth. As we grow, we might add some different service or…
So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio. We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If…
No doubt you have experienced positive growth and unfortunate set backs that affected your business and who you are as an individual. The very beauty of a new year is to reflect, celebrate and learn from all of these events and use this new found knowledge to help promote growth. Okay, maybe for some of…
