I came across this fascinating story from HubSpot’s blog and knew that I had to share it with all of you. Did you know that the reason we buy diamond engagement rings is all due to one company’s incredible marketing strategy from the 1900s? Take a look and read it below: One of the biggest…
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One of our clients had a great idea for a contest. We decided to use Facebook as the platform for a couple of key reasons Their page was relatively new and it needed a promotional shove to build the company’s brand on Facebook. We knew it was a very inexpensive promotion to run thus reducing…
Overlooking It Could Cost You Up To $10 Million in Fines If you are a Canadian business owner or marketer, I sincerely hope you will take some time to read this article – especially if you are not fully aware of the impact that this new legislation will have on your electronic communications. The Canadian…
Let’s face it. Developing a marketing budget for a small business is usually not a very big priority. Typically we just don’t have enough money to warrant having a formal marketing budget. Sometimes we even ignore doing one because it’s depressing. After all if you don’t have any money to put towards a marketing budget,…
Last week I was attending the Cult Gathering at the stunning Fairmont Banff Springs in the Rocky Mountains that I’m so very proud to call my backyard. Cult brought together some of North America’s top brands to talk about what has made them so successful. From an energy drink that broke 3 world records with…
On a recent trip to Boston, I was enjoying Quincy Market, when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer – you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What…
Now that the New Year is upon us, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. With the changes to Google’s new Hummingbird algorithm settling in, companies need to look at a fresh new approach to their…
Google loves its animals and now it has launched one of its newest changes to its Search Engine algorithms – The Hummingbird Update. I like the way Dan Sullivan of SearchEngineLand used the analogy of Google being like a car and Hummingbird being like a whole new engine, even though some of the other parts…
Posted by Cidnee on Jul 11, 2013 11:31:00 AM Find me on: Is branding really important? Cidnee will share some marketing insights on the importance differentiation makes to small business success. Topics: customer experience, Service Based, rebranding, Professional Services, ideal client, Strategies for Success, Cidnee Stephen, Duct Tape Marketing, Small Business Marketing, marketing portfolio,…
