Category Archive for: Marketing Strategy

Does This Street Entertainer Practice Better Marketing Than Your Company?

  On a recent trip to Boston, I was enjoying Quincy Market, when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer – you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What…

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Top 5 Online Marketing Tactics to Focus on in 2014

Now that the New Year is upon us, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. With the changes to Google’s new Hummingbird algorithm settling in, companies need to look at a fresh new approach to their…

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Google’s Hummingbird Update Takes Content Marketing to a New Level

Google loves its animals and now it has launched one of its newest changes to its Search Engine algorithms – The Hummingbird Update. I like the way Dan Sullivan of SearchEngineLand used the analogy of Google being like a car and Hummingbird being like a whole new engine, even though some of the other parts…

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Can Facebook Really Help Your Business?

Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social Media Channel. Am I surprised? No. You might be asking why. If so, check out these interesting stats:   No…

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Branding For The Small Business

Posted by Cidnee on Jul 11, 2013 11:31:00 AM Find me on: Is branding really important? Cidnee will share some marketing insights on the importance differentiation makes to small business success.   Topics: customer experience, Service Based, rebranding, Professional Services, ideal client, Strategies for Success, Cidnee Stephen, Duct Tape Marketing, Small Business Marketing, marketing portfolio,…

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Direct Mail As a Small Business Marketing Tactic

Posted by Cidnee on Jun 13, 2013 1:23:00 PM Find me on: Does direct mail still work effectively in today’s marketplace? It can, but Cidnee will share with you a few pointers you need to consider to make this small business marketing tactic one of your Strategies for Success.   Source: Hubspot 2

Is Your Website “Soooooo 2008?"

2008 may not even seem that long ago to some of you. But so much has changed in marketing since then that quite frankly a website even developed in 2010 can seem – well – “old school.”   According to Pew Internet & American Life Project back around 2008, only about ½ the North American…

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Creating New Marketing Habits

  One of the best ways I know to get something new done that really matters in your business is to give it the importance it deserves. There are few ways you can do this.   The first is to understand the role it plays in your business and/or life. You may have come across…

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The Power of Solution-Based Strategies

As small business owners, we tend to avoid a deep dive into strategy at the best of times. Face it, we are usually too busy fighting the day to day fires, keeping up with communications, and managing the finances. Yet the time always comes when we need to put down the fire extinguisher long enough…

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Where's Your Wow

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.…

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