I had the opportunity to hear Richard Branson talk recently and love his approach to creating a strong brand. Richard has been immensely successful in carrying the “Virgin” name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)! At one…
Category Archive for: public relations
Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert? Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. I should be up on that stage!” Well you’re right.…
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