Category Archive for: ads

Can Facebook Really Help Your Business?
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, capture leads, Cidnee Stephen, client survey, competition, customer experience, Duct Tape Marketing, facebook, ideal client, marketing budget, marketing ideas, Marketing Strategy, newsletters, Online Marketing, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 19 Aug, 2013 0

Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social Media Channel. Am I surprised? No. You might be asking why. If so, check out these interesting stats:   No…

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Advertising IQ
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, Cidnee Stephen, Duct Tape Marketing, ideal client, marketing budget, marketing ideas, Online Marketing, Professional Services, promotional plan, Service Based, Small Business Marketing, Social Media, Strategies for Success, 14 Sep, 2011 0

Answer True or False and then check your answer below. Your ad needs to be large to generate a good response. Use a lot of “white” space because people will not read crammed copy. Ads with black text on a light background get a better response than white text on a black or coloured background.…

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Promotional Plan
ad campaign, ad strategy, ad tips, ads, advertising campaign, advertising ideas, Article Library, blogging, capture leads, Cidnee Stephen, Duct Tape Marketing, facebook, ideal client, marketing budget, marketing ideas, marketing portfolio, Marketing Strategy, marketing tools, newsletters, online advertising, Online Marketing, printing, Professional Services, promotional plan, public speaking, Radio advertising, Referral Marketing, referral strategies, Service Based, Small Business Marketing, small business marketing system, Social Media, Strategies for Success, tradeshow, tradeshow marketing, webinar, Yellow Pages, 29 May, 2011 0

Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.   Whenever we…

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Ad Copy
ad campaign, ad copy, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, Duct Tape Marketing, ideal client, marketing budget, marketing ideas, Service Based, Small Business Marketing, Strategies for Success, 27 Apr, 2011 0

When I sit down with a business owner for the first time, I will always ask them what marketing activities they have tried to-date. Whether they explain them or show me samples, they will often feel that their marketing activities haven’t worked.   “We did trade shows, but that didn’t generate us one customer.” “We…

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Marketing on Facebook
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, competition, customer experience, Duct Tape Marketing, facebook, ideal client, marketing budget, Professional Services, Referral Marketing, Service Based, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 23 Mar, 2011 0

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business.   Of course to start with you will need…

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Facebook for Business
ad tips, ads, ads campaign, Article Library, brand, Cidnee Stephen, Duct Tape Marketing, facebook, facebook ads, facebook advertising campaign, Facebook for Business, marketing ideas, organization, product, Professional Services, Service Based, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 28 Jun, 2010 0

One of the frustrations I have had with using Facebook from a business perspective is that, up to now, there were limited ways to give your business the same exposure you get personally. Sure they had “fan” pages, but the updates weren’t coming through the regular newsfeed. Well guess what? This has now changed and…

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