Category Archive for: Marketing Strategy

Small Business Marketing Plan

It’s funny. When we start a business most of us have dreams of becoming #1 in our industry and taking the world by storm.   Then as the months and years go by our focus becomes first on survival and then on sustainable growth.   As we grow, we might add some different service or…

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Choosing a Marketing Path

No doubt you have experienced positive growth and unfortunate set backs that affected your business and who you are as an individual. The very beauty of a new year is to reflect, celebrate and learn from all of these events and use this new found knowledge to help promote growth. Okay, maybe for some of…

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Branding and Richard Branson

I had the opportunity to hear Richard Branson talk recently and love his approach to creating a strong brand.   Richard has been immensely successful in carrying the “Virgin” name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)!   At one…

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Planning for the Peak Season

Are You Winding Down or Heating Up?   Is the fall a peak season for you? If so, what are you doing now to maximize your results?   Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our…

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Content or Education Based Marketing

Educating Your Prospects Effortlessly Part of being able to run a successful marketing system is finding ways to automate your marketing processes. One very powerful area for automation is educating your prospects.   Educating prospects is a vital step that many small businesses struggle with.   Struggle #1 – Your ideal prospects don’t even know…

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Customer Follow Up

I admit it. I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit. No surprise then, that I was out whacking balls at the driving range the other night trying my darndest to attain some semblance of consistency. It drives me crazy when one goes left, one…

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Company Story

Think about the last time you and a friend raved about a product or a service. Did you talk about the company’s motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you…

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Promotional Plan

Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.   Whenever we…

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Free Offering

Marketing to a prospect is like dating, especially if your prospect is a “trysumer.”   For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.   Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and…

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Marketing Metrics

Unless you have the DREAM Marketing budget, it’s vital that you make every penny count, yet the majority of businesses out there don’t really keep score.   It’s no wonder, if you have ever cracked a book on marketing metrics. Most are pretty dry and definitely written in “yawn-ese.” So, what should you be measuring…

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