Category Archive for: Article Library

What Successful Brands Have In Common (it might not be what you think)

Last week I was attending the Cult Gathering at the stunning Fairmont Banff Springs in the Rocky Mountains that I’m so very proud to call my backyard. Cult brought together some of North America’s top brands to talk about what has made them so successful. From an energy drink that broke 3 world records with…

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Does This Street Entertainer Practice Better Marketing Than Your Company?

  On a recent trip to Boston, I was enjoying Quincy Market, when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer – you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What…

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Top 5 Online Marketing Tactics to Focus on in 2014

Now that the New Year is upon us, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. With the changes to Google’s new Hummingbird algorithm settling in, companies need to look at a fresh new approach to their…

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Direct Mail As a Small Business Marketing Tactic

Posted by Cidnee on Jun 13, 2013 1:23:00 PM Find me on: Does direct mail still work effectively in today’s marketplace? It can, but Cidnee will share with you a few pointers you need to consider to make this small business marketing tactic one of your Strategies for Success.   Source: Hubspot 2

Help us help you!

Intuit is running a contest where they are granting small businesses $5000 to do something cool in their business – check it out for your own business here!   We have currently posted our wish as the grant would help us develop some software for small businesses that create strong marketing plans easily and affordably.…

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Is Your Website “Soooooo 2008?"

2008 may not even seem that long ago to some of you. But so much has changed in marketing since then that quite frankly a website even developed in 2010 can seem – well – “old school.”   According to Pew Internet & American Life Project back around 2008, only about ½ the North American…

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Creating New Marketing Habits

  One of the best ways I know to get something new done that really matters in your business is to give it the importance it deserves. There are few ways you can do this.   The first is to understand the role it plays in your business and/or life. You may have come across…

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The #1 Secret to Successful Social Media

It seems like 2012 was the year of Social Media. Not only did we have even more new players, but there appeared to be more pressure than ever for businesses to get on the bandwagon of posting and tweeting to their market.   And just when it seemed the business owner managed to get his…

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Long-term and Short-term Link Building Strategies

by Megan Webb-Morgan   Link building is a powerful SEO tool; through various tactics you can boost your search engine rankings and niche authority. Along with standard online marketing practices, such as good web design and social engagement, you can increase your page rank and gain a much broader fan base.   When links to…

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Where's Your Wow

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.…

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