Category Archive for: ad campaign

Can Facebook Really Help Your Business?
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, capture leads, Cidnee Stephen, client survey, competition, customer experience, Duct Tape Marketing, facebook, ideal client, marketing budget, marketing ideas, Marketing Strategy, newsletters, Online Marketing, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 19 Aug, 2013 0

Every Monday, I am usually checking the Google analytics of my clients and am impressed by those that use Facebook as to how much traffic I see coming to the corporate website via this Social Media Channel. Am I surprised? No. You might be asking why. If so, check out these interesting stats:   No…

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Inbound and Outbound Marketing
ad campaign, Article Library, capture leads, Cidnee Stephen, control freak, Duct Tape Marketing, ideal client, inbound marketing, logos, marketing ideas, marketing portfolio, Marketing Strategy, newsletters, Online Marketing, outbound marketing, printing, Professional Services, promotional plan, Radio advertising, Referral Marketing, Service Based, Small Business Marketing, Social Media, speaking tips, Strategies for Success, tradeshow, webinar, website, Yellow Pages, 27 Feb, 2012 0

Which activities do you find you focus on the most? Column A Direct Mail Email Advertising (online & off) Tradeshows Networking Telemarketing   Column B Facebook Blogging Search Engine Optimization LinkedIn Twitter Constant updates to your website If you chose Column A, congratulations you are a control freak. You ight be exhausted and stretched monetarily,…

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Content Marketing
ad campaign, ad strategy, ad tips, advertising ideas, article, Article Library, blog post, blogging, capture leads, Cidnee Stephen, constant contact, content marketing, Duct Tape Marketing, ezine, ezine articles, facebook, google +, hootsuite, linkedin, marketing ideas, marketing portfolio, Marketing Strategy, Media, newsletter, newsletters, online article sites, Online Marketing, post, Professional Services, promotional plan, regional publications, Service Based, Small Business Marketing, Social Media, Strategies for Success, twitter, website, wordpress, 05 Feb, 2012 0

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this…

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Marketing Routine
ad campaign, Article Library, blogging, Cidnee Stephen, Duct Tape Marketing, facebook, linkedin, marketing ideas, marketing routine, Marketing Strategy, newsletters, Online Marketing, Professional Services, promotional campaign, promotional plan, Referral Marketing, Service Based, Small Business Marketing, Social Media, Strategies for Success, twitter, webinar, website, 29 Sep, 2011 0

Think about the last time you made a big change in the way you run your business or perhaps even in your personal life. It’s hard to adjust your day to day habits. Sometimes we are even at a loss where to start. The same tends to happen with our marketing. Perhaps you have worked…

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Advertising IQ
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, Cidnee Stephen, Duct Tape Marketing, ideal client, marketing budget, marketing ideas, Online Marketing, Professional Services, promotional plan, Service Based, Small Business Marketing, Social Media, Strategies for Success, 14 Sep, 2011 0

Answer True or False and then check your answer below. Your ad needs to be large to generate a good response. Use a lot of “white” space because people will not read crammed copy. Ads with black text on a light background get a better response than white text on a black or coloured background.…

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Expert Failure
ACE Regional Exposition, ad campaign, Article Library, capture leads, Cidnee Stephen, client feedback, client follow up, client survey, competition, costs, customer experience, Duct Tape Marketing, facebook, follow up tips, linkedi, Malcolm Gladwell, marketing budget, marketing ideas, Marketing Strategy, Service Based, Small Business Marketing, Social Media, Strategies for Success, survey, twitter, 06 Sep, 2011 0

I’ve had an interesting couple of weeks thanks to two very interesting events I wasable to attend. Firstly, I had the absolute pleasure to hear Malcolm Gladwell speak last week. He was talking about a concept he calls “Expert Failure.” He was suggesting that once you feel you havemastered your area of expertise, you stop…

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Promotional Plan
ad campaign, ad strategy, ad tips, ads, advertising campaign, advertising ideas, Article Library, blogging, capture leads, Cidnee Stephen, Duct Tape Marketing, facebook, ideal client, marketing budget, marketing ideas, marketing portfolio, Marketing Strategy, marketing tools, newsletters, online advertising, Online Marketing, printing, Professional Services, promotional plan, public speaking, Radio advertising, Referral Marketing, referral strategies, Service Based, Small Business Marketing, small business marketing system, Social Media, Strategies for Success, tradeshow, tradeshow marketing, webinar, Yellow Pages, 29 May, 2011 0

Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.   Whenever we…

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Ad Copy
ad campaign, ad copy, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, Duct Tape Marketing, ideal client, marketing budget, marketing ideas, Service Based, Small Business Marketing, Strategies for Success, 27 Apr, 2011 0

When I sit down with a business owner for the first time, I will always ask them what marketing activities they have tried to-date. Whether they explain them or show me samples, they will often feel that their marketing activities haven’t worked.   “We did trade shows, but that didn’t generate us one customer.” “We…

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Marketing on Facebook
ad campaign, ad strategy, ad tips, ads, Advertising & Promotions, advertising ideas, Article Library, capture leads, Cidnee Stephen, competition, customer experience, Duct Tape Marketing, facebook, ideal client, marketing budget, Professional Services, Referral Marketing, Service Based, Small Business Marketing, Social Media & Online Marketing, Strategies for Success, 23 Mar, 2011 0

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business.   Of course to start with you will need…

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