If you were to look at the biggest marketing trend in 2010, most would say it was the year of “Social Media”. Small and mid-sized businesses were joining the ranks of large corporations on Facebook, Linked In, You Tube and Twitter, trying desperately to figure out how to use these tools to market their products…
Category Archive for: Strategies for Success
Trade shows can be a large investment for a company. Once you have added in all the costs of the space, the booth, the promotional material, and the staff, you need to ensure you receive a strong Marketing ROI (return on investment). Trade Show Marketing Part 1 dealt with determining the right shows to be…
Marketing to a prospect is like dating, especially if your prospect is a “trysumer.” For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual. Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and…
Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music). At the…
Unless you have the DREAM Marketing budget, it’s vital that you make every penny count, yet the majority of businesses out there don’t really keep score. It’s no wonder, if you have ever cracked a book on marketing metrics. Most are pretty dry and definitely written in “yawn-ese.” So, what should you be measuring…
Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert? Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. I should be up on that stage!” Well you’re right.…
Trade Shows are what I like to term a high investment marketing strategy. By this I mean they require a significant amount of money and time to execute. While pricing of the actual space may seem reasonable, once costs for display booths, signage, promotional material and manpower are tallied up – it is a pricier…
