Category Archive for: Professional Services

Tradeshow Marketing 2

Trade shows can be a large investment for a company. Once you have added in all the costs of the space, the booth, the promotional material, and the staff, you need to ensure you receive a strong Marketing ROI (return on investment). Trade Show Marketing Part 1 dealt with determining the right shows to be…

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Promotional Plan

Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.   Whenever we…

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Free Offering

Marketing to a prospect is like dating, especially if your prospect is a “trysumer.”   For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.   Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and…

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Creating Powerful Promotional Material

Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music). At the…

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Marketing Metrics

Unless you have the DREAM Marketing budget, it’s vital that you make every penny count, yet the majority of businesses out there don’t really keep score.   It’s no wonder, if you have ever cracked a book on marketing metrics. Most are pretty dry and definitely written in “yawn-ese.” So, what should you be measuring…

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Tradeshow Marketing

Trade Shows are what I like to term a high investment marketing strategy. By this I mean they require a significant amount of money and time to execute. While pricing of the actual space may seem reasonable, once costs for display booths, signage, promotional material and manpower are tallied up – it is a pricier…

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Marketing on Facebook

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business.   Of course to start with you will need…

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Radio Ads

I was given a gentle nudge from my father the other day. He was reminding me of my radio roots and was wondering when I would do an article on radio advertising. I literally grew up in radio (it was on in every room of our house) and I have fond memories of the time…

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Yellow Page Advertising

It’s that time of the year, when those of you who have yellow page listings will be receiving calls for renewals, and those of you that are thinking about it, will need to think about booking. Every year in the spring, I get asked 2 common questions about the yellow pages. So I thought I…

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Tagline or Talking Logo

One of my clients invited me out for a fantastic night of comedy. Prior to the event, he held a private function that was attended by many successful business men and women. As I was making my rounds, I heard one person after another blow the most powerful marketing tool they have….their talking logo! This…

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