I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be the GOLDEN RULE for your marketing. It’s always better to SHOW your audience…
Category Archive for: Duct Tape Marketing
The other night, I was out at my favorite Sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll. Being the marketer I am, I couldn’t help but notice as the little boats floated around with various dishes, that others…
Early adaptors are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.” If you think “Why? It’s less than a month old. How big can it be?” You need to know that in…
Let’s face it, at some point in our businesses we are faced with at least one insurmountable obstacle – one that challenges our passion, taps out our resources, and pulls us far, far out of our comfort zone. Many business owners give up at this point, wave the white flag on entrepreneurship and return to…
One way you can track results is through the use of different telephone numbers. I came across a great company called Got vMail. Not only can it help you track marketing initiatives, but it is a great way to have a “big business” phone system on a “small business” price (starts at $9.95/month). Here are…
I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base. This isn’t because they are in ineffective,…
I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which…
If you had to choose a business, which would it be – the most stunning store in the middle of nowhere or a hot dog stand in Central Park, New York? I hope you said the hot dog stand. It has a much larger chance for success even though it may not have cost a…
