Definition - A term coined by Strategies for Success founder Cidnee Stephen, Credibility Marketing, is a special blend of marketing strategy and marketing tactics geared towards companies that sell “TRUST.”
These companies typically include:
Technology firms
Service-Based Businesses
Travel, Tourism & Hospitality
Professionals
Those Seeking Expert Status
These companies know that they have to demonstrate knowledge, likability and trustworthiness to grow their customer base.”
Marketing systems are developed using 3 main pillars:
online marketing,
content marketing (to develop expertise) and
referral marketing
to attract leads, build credibility and maximize ROI.
What are you trying to accomplish? What makes you different? What is your budget? Who are you targeting? What are the prospects’ key motivators to act?
What content and graphics need to be created? Do you need to set up 3rd party applications or promotional channels? What keywords should you be targeting? Do you need calls to action/landing pages?
How will leads know about you? What promotional channels will work best? What is the best mix for dollars spent? What are the best website pages to send leads to? How do you track channels?
How do you turn leads into sales? What is your follow up strategy? Do you need payment channels? What’s the next step for a new customer? How do you track conversions and ROI?
Talent, Hardwork & Passion are why our clients love us.
Having pretty much grown up on a microphone (she started in Elementary school), Cidnee loves to inspire business owners and marketing professionals to embrace the sometimes maintenance-software.org daunting challenge of embracing today’s marketing strategies and tactics.
With over 20 years of marketing experience there is very little she can’t talk about and she strives to always make the talk relevant to her audience.
Our services are delivered by a team with >25 years of experience who are passionate about developing business.
This blog is dedicated to the passionate business owner and marketing professional that is eager to learn more about practical ways to improve their bottom line
Topics Include:
How to Build Trust & Credibility Online
Marketing Tools,Tips & Tactics
Ways to Build a Better Marketing System
We'd really love to hear from you so why not drop us an email or heck, you could even give us a call at 403-212-0099 or toll free at 1-855-514-3066.