Description
Optimize Website for Conversion
- Do user testing on the site to gather user friendliness feedback
- Better showcase existing content
- Create a document with suggested additions/changes for the site
- Make agreed up changes to the website
Optimize Current Online Advertising
- Review and possibly tweak Landing Pages for ads
- Review Adwords campaigns and Google Analytics to look for ways to increase effectiveness
- Make any changes to campaigns for better effectiveness
PR For Awareness and Thought Leader status
- Create a mini PR strategy and budget
- Set up content campaign using co-schedule
- Create themed blog and tie in conversion tools
- Create an initial press release to use for future templates (distribution not included in fees)
Social Media Support
- Update and/or create social media channels look and content
- Create a strategy to increase followers and for content branding
- Connect the site and blog to Social Media sites
Email Marketing
- Create a newsletter template and content strategy
- Create the monthly newsletter and send out on a consistent schedule
- Create a drip campaign for physician follow up after first contact has been made
