Description
Build an overall strategic approach for your lead conversion system
- Create a small survey that Will & Brian can use to better understand their existing client’s buying process
- Develop a persona for the typical ideal customer
- Identify key triggers, key hot buttons and key content to attract the ideal customer
- Develop high-level roadmap of an online conversion system to attract the ideal customer
Develop Website for Conversion
- Create a master document of recommended website content changes
- Create wire frame of recommended design
- Work with DSTCSA on content for the site (writing content is not included)
- Make all recommended changes
Increase Qualified Traffic to the Site
- Optimize the on-site SEO
- Send recommendations for online advertising promotions
- Create a targeted online ad campaign for qualified leads (ad budget not included)
Enhance Linking Strategy for Better SEO
- Review/revise Google My Business settings and local optimization
- Build 40 citations to link back to home page of the site with recommended split between the 2 cities
- Create a back-linking strategy to help DSTCSA increase their organic SEO over time
Develop a Content Strategy to Highlight Expertise
- Work with Will and Brian on a content strategy to build trust and credibility
- Create a content promotional strategy to get new content out there
- Create 3 new blog posts to populate new blog
- Add/review/revise social media channels for branding consistency
- Create a social media strategy to increase followers and to leverage expertise
- Start posting up to 5 curated posts/weekly to social media sites
Email Marketing
- Create an email marketing strategy & schedule to attract and nurture leads
- Create an appropriate email template
- Create the first newsletter for distribution and add in any acquired contacts to date
Create An Online Referral Marketing Campaign
- Identify strategic partner opportunities
- Create referral tools/calls to actions for strategic partners
- Create approach and follow up campaign for relationship building
