Description
Create a new website for Consulting Practice
- Find a pre-existing WordPress 5.0 theme that resonates with Carolyn
- Make adjustments to colours and font styles to complement the brand look Carolyn is seeking
- Create a document that outlines recommended web content layout for conversion
- Create the home page and one inner page
- Connect to Google Analytics
- Train Carolyn how to input other page content
- Optimize on-page SEO
Increase Qualified Traffic to the Site
- Review Google analytics to look for ways to increase reach and conversion of qualified leads
- Send recommendations for online advertising promotions
- Create targeted online ad campaigns for qualified leads (ad budget not included)
Enhance Linking Strategy for Better Local SEO
- Build 40 citations to link back to home page of the site
- Review/revise Google My Business settings and local optimization
Social Media Support
- Review social media channels
- Create a strategy to increase followers, reach and engagement
- Send recommended changes/additions to channels to Carolyn to update the channels
Email Marketing
- Create an email marketing strategy
- Set up email account and create a newsletter template
- Create the first monthly newsletter for distribution and upload any contacts
