Description
Build an overall strategic approach for your lead conversion system
- Conduct a small usability study of the website
- Develop personas for typical ideal customers with the help of Faith and Mark
- Identify key triggers, key hot buttons and key content for each persona (additional content created by BullsEye)
- Develop high-level version of an online conversion system for webinar clients
Optimize Website for Conversion
- Conduct a full audit of the website
- Create a master document of recommended website changes
- Make agreed upon content changes to the website
- Monitor website activity (visitors, bounce rate, conversions via email/phone/downloads) & make recommendations to increase effectiveness
Develop a Content Strategy to Highlight Expertise
- Work with BullsEye on content strategy &editorial calendar
- Create a content promotional strategy to get new content out there
- Revise Blog layout to fit with editorial calendar
- BullsEye to Create 2 – 4 blog posts for posting on site
- Create a social media strategy to increase followers and to leverage expertise
- Add/review/revise social media channels for branding consistency
- Start posting up to 5 curated and BullsEye posts/weekly to social media sites
Email Marketing
- Create an email marketing strategy & schedule to nurture leads, clients and possibly strong referral sources
- Identify the email marketing tool to use
- Create an appropriate email template
- Create the first two pieces for distribution and add in any acquired contacts to date
Increase Qualified Traffic to the site
- Review Google analytics to look for ways to increase reach and conversion of qualified leads
- Review and revise on-site SEO
- Send recommendations for online advertising promotions
- Create targeted online ad campaigns for qualified leads (ad budget not included)
Create An Online Referral Marketing Campaign
- Identify strategic partner opportunities
- Create referral tools/calls to actions for strategic partners
- Create approach and follow up campaign for relationship building
Month 6
- Monitor Email campaigns, make recommendations and revise to increase effectiveness
- Monitor ad campaigns, make recommendations & revise to increase effectiveness
- Monitor brand health on social media channels & make recommendations to increase effectiveness
- Review marketing support going forward
