Description
Define Profitable Client & Profitable Services
- Work with Bob & Joan on characteristics of clients and benefits of profitable services
Optimize Website for Conversion
- Better showcase existing content around identified clients and services
- Review and revise on site SEO
Optimize Current Online Advertising
- Review and if required, re-do landing pages for ads for better conversion for identified clients and services
- Review Adwords campaigns and Google analytics to look for ways to increase reach and conversion
- Make agreed upon changes to campaigns for better effectiveness
Enhance Linking Strategy for Better SEO
- Build 40 citations to link back to home page of the site
- Review/revise Google My Business settings and local optimization
Social Media Support
- Add/review/revise social media channels look and content to attract ideal client to identified services
- Create a strategy to increase followers and for content branding
Email Marketing
- Review/revise newsletter template and newsletter strategy
- Create the monthly newsletter and set out a consistent schedule
