Description
Optimize Website for Conversion
- Figure out Malware block
- Create new call to actions
- Do a usability study for perceptions
- Review/revise website content for better conversion
- Set up goal tracking
Enhance Website for Better SEO
- Conduct keyword research
- Re-optimize the site for agreed upon keywords and schema
- Create 40 new citations for the site
Create A “Find an Editor” Marketing Campaign
- Identify places where editors can be found
- Create one page copy to attract the type of editors we are looking for
- Create online ad/approach for editors
Review/Revise Offline Conversion System
- Review Lesley’s steps for conversion once a client reaches out
- Make recommendations for better conversion if needed
- Look for ways to automate the information that goes out to new prospects and new customers
