Description
Optimize Website for Conversion
- Do user testing on the site to gather user friendliness feedback
- Better showcase existing content
- Create a document with suggested additions/changes for the site
- Make agreed up changes to the website
Optimize Current Online Advertising
- Review and possibly tweak Landing Pages for ads
- Review Adwords campaigns and Google Analytics to look for ways to increase effectiveness
- Make any changes to campaigns for better effectiveness
Enhance Website for Better SEO
- Re-optimize the site for SEO in the new framework
- Redirect old pages to new pages when the site goes live
- Review current psychology directory listings and look for ways to optimize them
Social Media Support
- Update and/or create social media channels look and content
- Create a strategy to increase followers and for content branding
- Connect the site to Social Media sites
Email Marketing
- Create a newsletter template and newsletter strategy
- Create the monthly newsletter and set out a consistent schedule
