Description
Optimize Website Content & Layout for Conversion
- Add input for better conversion
- Conduct In depth on site optimization
- Add and optimize approx. 10 more pages of content to the site for credibility and for search engine indexing
Optimize Current Online Advertising
- Better Optimize the site via Landing Pages for ads
- Review Adword campaigns and Google analytics to look for ways to increase effectiveness and/or save money
- Add negative keywords (eg for insurance plans currently not carried)
- Make any changes to campaigns for better effectiveness
Enhance Linking Strategy for Better SEO
- Review current directory listings and look for ways to optimize them
- Build more citations (directory listings) if required
- Look for opportunities for other credible backlinks
Social Media Support
- Update social media channels look and content
- Create a strategy to increase followers and for content posting
- Post to key social media sites on a regular basis
- Connect the site to Social Media sites
Email Marketing
- Create a newsletter template and content strategy
- Create the monthly newsletter and send out on a consistent schedule
