Description
Optimize Website for Conversion
- Do user testing on the site to gather user friendliness feedback
- Better showcase existing content
- Create more content on home page
- Add breadcrumbs
- Review and revise on site SEO
Optimize Current Online Advertising
- Review and if required, re-do landing pages for ads for better conversion
- Review Adwords campaigns and Google analytics to look for ways to increase reach and conversion
- Make agreed upon changes to campaigns for better effectiveness
Enhance Linking Strategy for Better SEO
- Build 40 citations to linking back to home page of the site
- Review current psychology directory listings and look for ways to optimize them
- Review/revise Google My Business settings and local optimization
Social Media Support
- Review/revise social media channels look and content
- Create a strategy to increase followers and for content branding
Email Marketing
- Review/revise newsletter template and newsletter strategy
- Create the monthly newsletter and set out a consistent schedule
Community Marketing
- Create a community reach strategy
- Create a follow up campaign to build relationships and referrals
