Description
Includes:
CMO Support
1/2 Day Strategy Session
Monthly:
- Sourcing and managing marketing resources
- Monitoring resources to ensure they are adhering to timelines
- Reviewing project outcomes with a detailed, marketing eye
- Reviewing final marketing outcomes with James/Jana for approval
- Launching agreed upon marketing outcomes
Bi-monthly
- Reviewing agreed upon metrics to monitor effectiveness
- Recommending changes of ongoing marketing initiatives based upon metrics review
Every 4 months
- Meeting with business owner to review progress, review metrics and to make any required adjustments for the next quarter
Marketing Support
- Promotion of content via 1 email marketing piece each month
- Social channel posting, monitoring – 5 relevant posts per week going to Twitter, Google+ and/or Facebook
- Blogging (for SEO) – create and optimize 2 blog posts per month and promote the posts through social media.
- Website Maintenance & SEO – Up to 10 hours of website changes per month
- 1 Franchise Website Development per 4 month period
