Description
Optimize Website for Conversion
- Conduct an audit of the site to see if there are ways to better showcase existing content for conversion
- Review changes with Marianne
- Make agreed upon changes
Increase Qualified Traffic to the site
- Review Google analytics to look for ways to increase reach and conversion of qualified leads organically
- Optimize on-site SEO
- Create a targeted Adwords campaign for qualified leads (ad budget not included – recommend min $500 per month).
- Optimize landing page for ads for better conversion for identified services
Enhance Linking Strategy for Better Local SEO
- Build 40 citations to link back to home page of the site
- Review/revise Google My Business settings and local optimization
- Create a strategy to approach referral sources to link/refer the site
- Recommend review site options and set up/optimize a profile for Yelp and Google Reviews
Social Media Support
- Add/review/revise social media channels, look and content to attract ideal client to identified services
- Create a strategy to increase followers and for content branding
Email Marketing
- Review/revise newsletter template and newsletter strategy to help engage leads as well as possible referral sources
- Create the monthly newsletter and set out a consistent schedule
