Description
Optimize Website for Conversion
- Better showcase existing content around identified client types
- Flesh out service offerings (additional content created by Weill)
- Tell a better story around each project (additional content created by Weill)
Increase Qualified Traffic to the site
- Review Google analytics to look for ways to increase reach and conversion of qualified leads
- Review and possibly revise on-site SEO
- Create a targeted Adwords campaigns for qualified leads (ad budget not included).
- Review/create a proper landing page for ads for better conversion for identified clients and services
Develop a Content Strategy to Highlight Expertise
- Work with Weill Media on an editorial calendar
- Create a blog for posting content
- Add/review/revise social media channels for branding consistency
- Create a social media strategy to increase followers and to leverage expertise
Build One Lead Conversion System
- Decide upon free download or offer (eg Choosing a High Quality Content & Media Partner) – (creation of actual ebook content not included)
- Set up CRM or Website Follow Up Functionality (cost of any programs required is an additional fee)
- Create up to 10 follow up emails to convert leads to next stage
