Description
Optimize Website for Conversion
- Do user testing on the site to gather user friendliness feedback
- Better showcase existing content
- Create more content for services
- Create a document with suggested additions/changes for the site
- Make agreed up changes to the website as best we can in therapysites framework
Optimize Current Online Advertising
- Review and re-do Landing Pages for ads so they are no longer PDF’s
- Review Adwords campaigns and Google analytics to look for ways to increase reach and conversion
- Make agreed upon changes to campaigns for better effectiveness
Enhance Linking Strategy for Better SEO
- Build 40 citations
- Review current psychology directory listings and look for ways to optimize them
- Look for opportunities for other credible backlinks
Social Media Support
- Update and/or create social media channels look and content
- Create a strategy to increase followers and for content branding
- Connect the site to Social Media sites
Email Marketing
- Create a newsletter template and newsletter strategy
- Create the monthly newsletter and set out a consistent schedule
- Create a drip campaign for physician follow up after first contact has been made
